Creating Audience Segments

The standard segments based on age, gender, education, income and location are already available in the app for your use. To create your own segments, follow these steps:

1. To navigate to your segment library - click on the segments icon in the navigation bar on the left side. Alternatively you can click the “+” button on the left side, choose “Segment” and choose the study in the next pop-up.

2. Navigate to “Custom segments” via the tab at the top. Select the study you want to create a segment for via the dropdown. Click “Add segment” .

3. Select the audience characteristics that you want for building your segment. Leave all characteristics as “All responses” that are irrelevant.

Give your segment or audience a suitable name - this could be a description of the segment or a persona (i.e. “Urban High Income” or simply “Kim”)

4. Click “Save” to save your segment. This segment is now available for all charts.