Creating Audience Segments

Before you start creating your segments, you should already have your segmentation filters setup in the dashboard. This is generated by our Project Management team.

Steps on how to create your audience segmentation in the Latana dashboard:

1. To navigate to your segment library - click "My Segment" on the bottom left hand corner of your dashboard:

2. Click the + symbol in the top right-hand corner of your dashboard and then select “Segment”

3. Select the standard audience characteristics that you want for building your segment (if one of the audience characteristics are irrelevant, simply leave it set as “All Responses”)

Select your custom audience characteristics you want for this segment

Give your segment or audience a suitable name - this could be a description of the segment or a persona (i.e. “Urban High Income” or simply “Kim”)

4. Repeat for all of your audience segments.