LatanaLatana

MoE

We regularly update and add features to the Latana dashboard, and we collect all learning materials in this organized database.

MoE

How to use MOEs in Latana

You have the option to turn the display of Margins of Errors in Comparison charts. They show as error bars on the charts, and green/yellow/red indicators to indicate high/medium/low levels of certainty.

You can enable/disable MOE bars by clicking MOE toggle in upper right corner in chart view:

Example of how MOEs are displayed in lines comparison chart:

You can use the MOEs to determine whether or not a change is significant. For example:

  • If Aided Awareness is 65% ± 3% in wave 1 and 77% ± 2% in wave 2, the change is significant and you can be confident it reflects a real-world change.

  • If Brand Consideration is 35% ± 3% in wave 1 and 33% ± 2% in wave 2, the change is not significant and it likely does not reflect a real-world change.