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MoE

We regularly update and add features to the Latana dashboard, and we collect all learning materials in this organized database.

MoE

How to use MoEs in Latana

Margins of Error can be visualised in the comparison chart They show as error bars on the charts, and green/yellow/red markers in the data tables to indicate high/medium/low levels of certainty.

You can enable/disable MoE bars by clicking the MoE toggle in the upper right corner in the chart view.

You can use the MoEs to determine whether or not a difference is significant. For example:

  • If Aided Awareness is 65% ± 3% in wave 1 and 77% ± 2% in wave 2, the change is significant and you can be confident it reflects a real-world change.

  • If Brand Consideration is 35% ± 3% in wave 1 and 33% ± 2% in wave 2, the change is not significant and it likely does not reflect a real-world change.