Comparison chart
The Comparison Graph section allows you to visualize your findings over time and identify trends across waves to ensure you are setting the right strategic brand objectives.
You can analyze each KPI across time periods, geographies, competitor brands, and segments.
Visual settings
The upper right area of the chart visualization contains options to change the format of chart display, data grouping, and sorting.
Table interpretation
Every comparison chart has a table interpretation below the visual part. It can be used for:
Data sorting by clicking table header.
Quick visualization of progress over time (delta) when used in time-based charts.
Hide/show bars and lines on the chart by clicking rows.
Chart legend
The chart legend displays the names of the variables represented in the chart and can be used to show and hide bars in the chart.
Compare your brand against competitors' average
Comparison charts support the "Brands average" function that displays the average value of a KPI for all available brands in the chart as a red line.
To enable Average view in a comparison chart:
Go to the page with your chart OR create a new chart
Click Brand in filters area
In the bottom of the screen, toggle on "Show average for all available brands"