Comparison chart

The Comparison chart is the most flexible in the app. It allows you to visualize your findings over time to identify trends across waves to ensure you are setting the right strategic brand objectives.

You can analyze each KPI across time periods, geographies, competitor brands, and segments.

Visual settings

The upper right area of the chart visualization contains options to change the format of chart display, data grouping, data format, and sorting.

Chart average

Comparison charts include a Chart average toggle in the visual settings toolbar. Turn it on to add an Average benchmark calculated from the values currently shown in your chart.

This helps you quickly see whether your brand — or any other data point in the chart — is performing above or below the average for the brands, KPIs, waves, segments, or markets you have selected.

How to enable Chart average

Open an existing comparison chart, or create a new one.
In the upper right corner of the chart, find the visual settings toolbar.
Toggle on Average (trending-up icon).
Your preference is saved with the chart, so the average stays visible the next time you open it.

Table interpretation

Every comparison chart has a table interpretation below the visual part. It can be used for:

Data sorting by clicking table header.
Quick visualization of progress over time (delta) when used in time-based charts.
Hide/show bars and lines on the chart by clicking rows.

Chart legend