Heatmap

The Heatmap enables you to easily visualize and compare brands' performance in across different segmentations, kpis or countries. The varying shades of blue help draw instant attention to important insights from your brand tracking data, and is the perfect tool for interpreting data and patterns with clear and easy results.

The heatmap is used differently than other charts. Start by using the normal filter selection process to build your chart. Each chart allows you to select one wave and one KPI Within this chart, you can look at either one segment, brand, or country

• If you choose a segment, you can select any number of brands and countries.

• If you choose a brand, you can select any number of segments and countries

• If you choose a country, you can select any number of brands and segments