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Charts

We regularly update and add features to the Latana dashboard, and we collect all learning materials in this organized database.

Charts

Heatmap

The Heatmap enables you to easily visualize and compare brands' performance across different segmentations, kpis or countries. The varying shades of blue help you identify patterns in the data so you can quickly gather valuable insights.

The heatmap is used differently than other charts. Start by using the normal filter selection process to build your chart. Each chart allows you to select one wave and one KPI Within this chart, you can look at either one segment, brand, or country

  • If you choose a segment, you can select any number of brands and countries.

  • If you choose a brand, you can select any number of segments and countries

  • If you choose a country, you can select any number of brands and segments

In the visual, you can toggle between viewing total or branched percentage data and absolute values by clicking on the button in the upper right hand corner.