Brand Perception Chart

This chart is specifically designed to visualise the results of the brand perception KPI and help you gather insights from it easily. The chart’s focus is the net sentiment score, which is calculated by subtracting the negative from the positive sentiment score. The other columns show you how this score has changed compared to 1 and all months ago respectively. The first row shows an average across all selected brands while the other rows represent one brand each.

You can toggle between showing branched percentages or absolute values for the negative, positive and neutral indicators via the switch in the upper right hand corner.