Funnel chart

The funnel chart provides you with an effective overview of your marketing funnel success across awareness and consideration either vs up to five competitors or across six markets or segments.

The percentages in the arrows on the right side of the funnel show which percentage of people converted from the previous to the next stage, while the absolute values on the side of the funnel show the absolute value for each stage.

The table below the visualisation shows in absolute values and percentages how awareness, consideration as well as the awareness-consideration conversion have changed compared to one and the maximum amount of months ago.

With the toggle in the upper right hand corner you can sort the visual by either the name, Segment size, or awareness or consideration %.