Question variations
Depending on the KPI, some of the questions that are used to collect data for these KPI require a custom input from Latana research team. It can be a variation of question text or some adjustments to the list of available options in the question.
Driver associations
Purchase drivers and Brand associations need to use the same list of options to be able to create Drivers Associations KPI.
Latana research team has a library of attributes that are selected based on the industry. Here is a partial snipped with example drivers that Latana uses to collect data for Driver associations KPI:
| Drivers |
| Design |
| Ease of use |
| Features |
| Flexibility |
| Security |
| Variety |
| Taste |
| Durability |
| Sustainability |
| Convenience |
| Comfort |
| Availability |
| Speed |
| Ingredients |
| Exclusivity |
Market sizing
As mentioned, in Market sizing KPI description, this question varies a lot depending on frequency of purchase in a given industry and also based on the industry kind. Here are some examples from Latana Research team of how it can be worded:
| Market sizing |
| Are you considering buying an e-bike in the next 12 months? |
| Are you considering using a dating site/app in the next 12 months? |
| Are you considering purchasing a new mattress in the next 12 months? |
| Are you considering using a language learning tool/app in the next 12 months? |
| Are you considering using an online banking app in the next 6 months? |
| Do you regularly buy energy snacks? |
| Are you considering buying vitamins and supplements in the next 6 months? |