Brand awareness

Brand Awareness KPI measures what share of the audience recognises your brand when prompted by the brand name and logo. This KPI is also measured amongst your key industry competitors to provide a crucial benchmark to your brand growth.

Understanding brand awareness is the most important ingredient to a successful marketing strategy; it is the first step in the marketing funnel and is a crucial foundation to gaining customers. Brands who are newer to an industry or market should focus on measuring their brand awareness amongst their target audience. For more established brands, measuring awareness amongst both their target audience and the wider general population is key to understanding and tracking positioning.

How do we ask it?

On the mobile-optimised survey, the user will see the brand's logo as a picture with the caption of the brand name underneath. The question “Have you heard of the of the following brand?” can be answered with the responses: No, Not sure or Yes.

What do you see in the app?

Brand Awareness will be displayed as a percentage of people of the desired population who are aware of the brand.