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KPIs

We regularly update and add features to the Latana dashboard, and we collect all learning materials in this organized database.

KPIs

Brand perception

Brand Perception measures how consumers perceive your brand from a holistic perspective. This KPI is designed to provide a holistic gut-feel response to whether or not consumers feel positive or negative towards your brand. This KPI covers your brand and up to 5 other competitors and is tracked monthly so you can see how your brand perception score changes over time and what is happening to your key competitors at the same time.

How do we ask it?

Brand perception KPI question is asked individually for every brand. Question text of Brand perception KPI is "What is your overall perception of this brand?". Respondents can select one answer from options: Bad, Not sure, Good.

What do you see in the app?

Brand perception KPI is delivered as a single KPI and shows positive perception of a brand. The negative perception is the opposite of the value you see in the app.

  • All estimations are made only based on answers from respondents that had an opinion on a subject matter