Glossary

We regularly update and add features to the Latana dashboard, and we collect all learning materials in this organized database.

DSP

A demand-side platform (DSP) is an automated programmatic advertising platform where marketers can purchase and manage ad inventories from multiple ad sources.

DSPs work by using programmatic advertising, which is the buying and selling of ads in real-time through an automated system. With real-time bidding, ad placements are auctioned off in milliseconds.