How does Latana recruit respondents?

At Latana, we use non-probability sampling to recruit non-professional survey respondents.

We place ads and banners to our surveys on partnering publisher websites to invite opt-in, real-time respondents to take our brand surveys. We ensure distribution of our sources via daily and sample-related capping of our partnering publishers. This ensures we do not skew any wave of data for any client by allowing an abundance of traffic from one given source, and allows us to monitor and control the variability of demographics and the attribution of traffic.

Once a respondent’s opt-in is gained they will navigate through to a dynamic pre-screening survey in which we collect relevant demographic or characteristic profiling data, or screening questions based on a survey's specific targeting criteria. Once eligible for a survey, the respondent is routed to a relevant survey for completion.