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Data collection and methodology

We regularly update and add features to the Latana dashboard, and we collect all learning materials in this organized database.

Data collection and methodology

FAQs

Q. When can I see the data in my dashboard?

The timeline we provide takes the moment when we have agreed on all details of the survey as the starting point.

After that, the survey will go through 4 main stages:

  • Setup

  • Translation

  • Fieldwork

  • Post-processing

The length of each stage varies depending on your contract.

Q: How do you incentivise respondents?

Here at Latana, we utilise two channels to collect respondents, the incentivised channel (market research panels), and non-incentivised (DSP).

The incentived channel is a reward-based channel where participants sign up and belong to a panel. Rewards can range from gaming credits, vouchers to monetary value. Latana does not directly incentivise respondents who complete our surveys. Instead, any incentivisation is taken care of by our panel partners.

On our DSP (demand-side platform) channel, there is no paid incentivisation involved. Latana deploys advertising to engage with respondents/casual survey takers. As there is no incentivisation or obligation for a respondent to complete a survey, the level of effort here can be significantly higher but the scale here is much better than via incentivised channels due to the ability to target anyone that has access to a mobile device and advertising.

Q: How do you ensure representativity in your data?

The MRP process involves steps to ensure results are representative of a target population. Unlike quota sampling which uses targeted cell collection to fill specific nat rep quotas, MRP instead applies the post-stratification weighting to the MRP model predictions. The post-stratification weights are based on Barro Lee census population data (age, gender, regional, education) and are extended to more variables when necessary using methods such as raking.

Barro Lee census data is widely accepted and trusted in the field of market research and is often applied as the base target for quota sampling methodologies too.